AI360Feedback vs Culture Amp for 360 feedback

Culture Amp is best known for employee engagement surveys, with 360 and developmental feedback in its Perform product. It is sold to companies through a sales process. AI360Feedback is a free, self-serve 360 that anyone can start in minutes.

Side-by-side comparison

	AI360Feedback	Culture Amp
Best for	Individuals, managers, coaches and small teams who want a quick, free 360 without buying HR software	Companies running engagement surveys and performance programmes across the organisation
Pricing	Free; PRO for HR teams and coaches	Not published; sales-led quotes. Third-party estimates start around $4,500 per year for small teams
Free option	Yes: self-report, peer invitations and the full AI 360 report are free	No free plan; demo on request
Contract	None; no credit card	Annual contracts (as reported by third parties)
360 feedback	Core product	Yes, 180° and 360° developmental feedback in Culture Amp Perform
Other modules	360 feedback only (self-assessment, peer reviews, AI report, PRO dashboard for HR)	Engagement surveys, performance reviews, goals, 1:1s, analytics
AI	AI self-report and AI 360 report with themes, sentiment and recommendations	AI Coach and AI comment summaries (separate products)

Culture Amp details as published or reported on 28 October 2026; prices change, so check the sources below before deciding.

Which should you choose?

Choose Culture Amp if engagement surveys and company-wide people analytics are your priority and you can commit to an annual contract.

Choose AI360Feedback if you want a 360 this week, for yourself or a small team, with no sales call and no cost to start. You can try it in five minutes and keep using Culture Amp for everything else.

Try a free 360 before you buy a platform

Self-assessment in 5 minutes, instant AI report, colleagues invited by link with no accounts.

Start my free 360°

Sources

Other comparisons: vs Lattice · vs 15Five

Full Privacy Policy

Your privacy is important to us. We collect only the information necessary to provide our service, such as your name, email, and feedback data. This information is used solely for the purpose of delivering our 360-degree feedback service and is never sold to third parties.

We employ industry-standard security measures to protect your data, including encryption, secure servers, and regular security audits. Your data is stored only for as long as necessary to provide our service, after which it is securely deleted.

You have the right to request access to, correction of, or deletion of your personal data at any time. To exercise these rights, please contact our support team.

Data Usage

We use your data to provide and improve our service. This includes processing feedback, generating reports, and enhancing our AI algorithms. Your data is always handled with the utmost care and confidentiality.

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