AI360Feedback vs Primalogik for 360 feedback

Primalogik is 360 feedback and performance review software for organisations, sold in two bundles (Feedback and Performance) with customisable questionnaires and onboarding included. AI360Feedback is free and built for one person or a small team to start alone.

Side-by-side comparison

	AI360Feedback	Primalogik
Best for	Individuals, managers, coaches and small teams who want a quick, free 360 without buying HR software	Organisations of 25+ people that want 360 surveys, with or without full performance reviews
Pricing	Free; PRO for coaches and HR teams (free during early access)	Price on request (online calculator); monthly or annual, annual plans charged 10 months for 12
Free option	Yes: self-report, peer invitations and the full AI 360 report are free	30-day free trial, pilot with up to 10 people; no free plan
Contract	None; no credit card	Minimum bundle of 25 users; monthly plans have a 3-month minimum
360 feedback	Core product; fixed set of 20 research-based statements	Customisable questionnaires; raters and people reviewed count as users; automated email reminders
Other modules	360 feedback only (self-assessment, peer reviews, AI report, PRO dashboard for coaches and HR)	Performance bundle adds reviews, goals and OKRs, and check-ins
AI	AI self-report and AI 360 report with themes and recommendations	Not mentioned on its pricing page (checked 31 Oct 2026)

Primalogik details as published or reported on 30–31 October 2026; prices change, so check the sources below before deciding.

Which should you choose?

Choose Primalogik if you run 360s for an organisation of 25 or more people and want your own questionnaires, reminders and onboarding support.

Choose AI360Feedback if you are fewer than 25 people, or just one person, and want an AI-written 360 report without a subscription. You can try it in five minutes and keep using Primalogik for everything else.

Read our guide to the best 360 feedback tools in 2026 →

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Sources

Primalogik: plans and pricing

Other comparisons: vs Lattice · vs Culture Amp · vs 15Five · vs Spidergap · vs Leapsome · vs Qualtrics 360 · vs SurveyMonkey · vs Small Improvements · vs PerformYard · vs Trakstar Perform · vs Engagedly

Full Privacy Policy

Your privacy is important to us. We collect only the information necessary to provide our service, such as your name, email, and feedback data. This information is used solely for the purpose of delivering our 360-degree feedback service and is never sold to third parties.

We employ industry-standard security measures to protect your data, including encryption, secure servers, and regular security audits. Your data is stored only for as long as necessary to provide our service, after which it is securely deleted.

You have the right to request access to, correction of, or deletion of your personal data at any time. To exercise these rights, please contact our support team.

Data Usage

We use your data to provide and improve our service. This includes processing feedback, generating reports, and enhancing our AI algorithms. Your data is always handled with the utmost care and confidentiality.

Aggregated, anonymized data may be used for research and development purposes to improve our service. This data cannot be traced back to individual users.

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