360 Feedback Comment Examples: Innovation and Creativity

8 positive and 8 constructive comments you can adapt, plus a simple formula for writing your own.

Innovation comments should describe a new idea in practice, not just a creative personality. Name the idea, how the person tested or championed it, and what it changed.

Positive comment examples

  • You suggested testing the new onboarding email on a small group first. The results convinced leadership, and it is now our standard.
  • In brainstorming sessions you build on other people's ideas instead of competing with them. Our best concept this year came from that.
  • You redesigned the expense approval process so it takes one step instead of four. The finance team noticed the difference within a month.
  • You look outside our industry for ideas. Your suggestion from the retail sector shaped the new loyalty scheme.
  • When the pilot did not work, you shared what you learned openly and proposed a better version. It made the team less afraid to experiment.
  • You challenge "we have always done it this way" politely and with evidence, which has improved several of our routines.
  • You found a way to reuse the reporting template across three clients, cutting preparation time for each.
  • You set aside a small budget for experiments each quarter and track what each one taught us.

Constructive comment examples

  • Your ideas are strong but often arrive fully formed. Sharing them earlier as rough drafts would let the team help shape them.
  • Several promising ideas were started and then dropped when other work arrived. Picking one and seeing it through would show real impact.
  • New proposals tend to focus on the idea, not the cost or risk. Including those would make them easier for leadership to approve.
  • In planning meetings you tend to favour the proven approach. Suggesting one small experiment per project would help us learn faster.
  • When others propose changes, your first response often lists what could go wrong. Starting with what is promising would encourage more ideas.
  • You introduce new tools for the team without much explanation. Showing us why and how would help us adopt them.
  • Your improvements to the client process stay within your own work. Sharing them with the wider team would multiply the benefit.
  • Experiments sometimes run without a clear measure of success. Agreeing upfront what result would count as a win would make the lessons clearer.

How to write your own comment

Use the Situation – Behaviour – Impact formula, then add one suggestion:

  1. Situation: when and where it happened ("In Tuesday's client call…").
  2. Behaviour: what the person actually said or did, not what you think of them.
  3. Impact: what it changed for you, the team or the customer.
  4. Suggestion (for constructive comments): one concrete thing to try next time.

Not sure your wording is fair? Paste it into the free feedback bias checker to catch vague or biased phrasing.

Frequently asked questions

How do you give feedback on innovation?

Point to a specific idea or improvement, how the person developed or tested it, and the effect on the work. For constructive feedback, suggest one practical step, like sharing ideas earlier or defining success upfront.

Can you give innovation feedback to someone in a routine role?

Yes. Innovation includes small improvements to how everyday work is done, like simplifying a process or reusing a template. Those are worth recognising as much as big new ideas.

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More comment examples

Looking for questions instead? See 360 feedback questions by role.