360 Feedback Questions for Sales Professionals

13 ready-to-use questions, example comments and tips — plus a free tool that runs the survey and writes the AI report for you.

Sales numbers tell you what someone achieved, not how. A 360 for sales and customer-facing roles adds the missing picture: how they work with customers, partners and the internal teams that help them win.

Use these questions in a free 360 →

Customer focus

  1. How well does this person understand customers' real needs?
  2. How effectively do they build long-term customer relationships?
  3. How honestly do they set expectations with customers?
  4. How well do they handle difficult customer situations?

Internal collaboration

  1. How well do they work with product, marketing and support teams?
  2. How clearly do they pass customer insights back to the business?
  3. How realistic are the commitments they make on behalf of other teams?

Discipline and growth

  1. How reliable are their forecasts and pipeline updates?
  2. How well do they prepare for key meetings?
  3. How open are they to coaching and feedback?

Open-ended questions

  1. What makes this person effective with customers?
  2. What could they do to make working with internal teams easier?
  3. What skill would most increase their results?

Example feedback comments

Good comments are specific, describe behaviour rather than personality, and explain the impact. A few examples:

Not sure your feedback is fair and specific? Paste it into our free feedback bias checker.

Tips for a useful 360

  • Include internal partners (pre-sales, support, product) — they see habits customers do not.
  • Avoid rating revenue in the 360; you already have that data. Focus on behaviours.
  • Time the survey away from quarter-end crunch for better response rates.

Frequently asked questions

Should customers be included in a sales 360?

Sometimes. A short version with 3–5 questions can work for key accounts, but most teams start with internal reviewers only.

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More 360 feedback questions