Free 360 feedback questionnaire builder

Pick who the 360 is for, tick the skills that matter, and get a ready-to-use questionnaire. Copy it, download it for Word or Excel, or send it to colleagues with our free tool.

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Your questionnaire: Marketing

19 questions

Rate each question: 1 = not well … 5 = extremely well

Planning and execution

  1. How clearly does this person define the goal and audience before starting a campaign?
  2. How reliably do they deliver campaigns and content on time?
  3. How well do they manage budgets, agencies and freelancers?
  4. How well do they handle last-minute changes without losing quality?

Creativity and quality

  1. How well do they come up with ideas that fit the brand and the audience?
  2. How clear and useful are the creative briefs they write?
  3. How open are they to feedback on their ideas and drafts?

Data and results

  1. How well do they use data to decide where to spend time and budget?
  2. How honestly do they report results, including campaigns that underperformed?
  3. How well do they explain marketing results to people outside marketing?

Working with other teams

  1. How well do they work with sales on leads, messaging and timing?
  2. How well do they involve product, legal or brand teams early enough?
  3. How responsive are they to requests from other departments?

Leading the team (for marketing managers)

  1. How clearly does this manager explain marketing priorities and how they connect to company goals?
  2. How well do they protect the team from too many competing requests?
  3. How well do they develop the skills of people on their team?

Open-ended questions

Answer in a few sentences.

  1. What is this person's biggest contribution to the marketing team?
  2. What is one thing that would make them easier to work with for other teams?
  3. Describe a recent campaign or project where they made a real difference.

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How to build a good 360 questionnaire

  1. Keep it short: 15 to 25 rating questions take reviewers about 10 minutes, and short surveys get more honest answers.
  2. Ask about behaviours people can see (“shares information without being asked”), not personality traits (“is a team player”).
  3. Use one rating scale throughout, and give reviewers a “haven’t seen this” option so they don’t guess.
  4. Add two or three open-ended questions: the comments are often the most useful part of the report.
  5. Ask 5 to 10 people from different sides (manager, peers, direct reports, clients) and keep answers anonymous.

See all 360 questions by role →

Frequently asked questions

Is the questionnaire builder free?

Yes. No sign-up, no limits. You can copy, download and print as many questionnaires as you like.

How many questions should a 360 feedback questionnaire have?

Usually 15 to 25 rating questions plus 2 or 3 open-ended ones. More than 40 questions tires reviewers and lowers the quality of the answers.

Can I edit the questions?

Yes. Download the questionnaire for Word and edit it freely, or use it in PRO, where you can change, add or remove statements before sending it.

Where do the questions come from?

From our free guides of 360 questions by role, written around behaviours that colleagues can observe. Each role page explains the questions and gives example comments.

How do I send the questionnaire and collect answers?

You can paste it into a survey tool, or use our free 360: reviewers answer anonymously by link, without an account, and you get an AI report with strengths, blind spots and suggestions.

Related resources

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