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Your questionnaire: Product managers

17 questions

Rate each question: 1 = not well … 5 = extremely well

Product thinking and prioritisation

  1. How clearly does this product manager explain the problem a feature is meant to solve?
  2. How well do they use customer evidence and data to decide what comes first?
  3. How clearly do they explain what is not being built, and why?
  4. How well do they balance short-term requests with longer-term product goals?

Working with engineering and design

  1. How well does this PM involve engineers and designers early, before the solution is decided?
  2. How clear and complete are the requirements, user stories or briefs they write?
  3. How well do they make trade-offs between scope, quality and deadlines with the team?
  4. How available are they to answer questions while work is in progress?

Stakeholder communication

  1. How clearly does this PM share the roadmap and changes to it with other teams?
  2. How well do they say no to requests from sales, leadership or customers while keeping the relationship?
  3. How well do they prepare support, sales and marketing for a launch?

Ownership and learning

  1. How consistently do they check whether a release achieved what it was meant to?
  2. How openly do they admit when a decision or feature did not work?
  3. How well do they keep the team focused when priorities shift?

Open-ended questions

Answer in a few sentences.

  1. What does this product manager do that helps the team build the right things?
  2. What is one habit that would make them easier to work with?
  3. Describe a recent decision they made and how they handled it with the team.

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How to build a good 360 questionnaire

  1. Keep it short: 15 to 25 rating questions take reviewers about 10 minutes, and short surveys get more honest answers.
  2. Ask about behaviours people can see (“shares information without being asked”), not personality traits (“is a team player”).
  3. Use one rating scale throughout, and give reviewers a “haven’t seen this” option so they don’t guess.
  4. Add two or three open-ended questions: the comments are often the most useful part of the report.
  5. Ask 5 to 10 people from different sides (manager, peers, direct reports, clients) and keep answers anonymous.

See all 360 questions by role →

Frequently asked questions

Is the questionnaire builder free?

Yes. No sign-up, no limits. You can copy, download and print as many questionnaires as you like.

How many questions should a 360 feedback questionnaire have?

Usually 15 to 25 rating questions plus 2 or 3 open-ended ones. More than 40 questions tires reviewers and lowers the quality of the answers.

Can I edit the questions?

Yes. Download the questionnaire for Word and edit it freely, or use it in PRO, where you can change, add or remove statements before sending it.

Where do the questions come from?

From our free guides of 360 questions by role, written around behaviours that colleagues can observe. Each role page explains the questions and gives example comments.

How do I send the questionnaire and collect answers?

You can paste it into a survey tool, or use our free 360: reviewers answer anonymously by link, without an account, and you get an AI report with strengths, blind spots and suggestions.

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