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Your questionnaire: Retail managers

17 questions

Rate each question: 1 = not well … 5 = extremely well

Running the store

  1. How well does this manager plan rotas so the store is covered at busy times?
  2. How clearly do they share daily targets, promotions and priorities with the team?
  3. How well do they keep standards for stock, presentation and cleanliness?
  4. How calmly do they handle problems such as a till failure, a delivery issue or a staff shortage?

Leading the team

  1. How fairly does this manager share out shifts, weekends and holiday requests?
  2. How well do they train new and seasonal staff?
  3. How often do they recognise good work in front of the team?
  4. How respectfully do they address mistakes or performance issues?

Customers

  1. How well does this manager set an example in how customers are treated?
  2. How well do they handle complaints and difficult customers?
  3. How well do they support staff during a tense situation with a customer?

Communication with head office

  1. How clearly do they explain company decisions and changes to the team?
  2. How well do they pass on feedback from staff and customers to the area manager?
  3. How reliably do they complete reports and follow company processes?

Open-ended questions

Answer in a few sentences.

  1. What does this manager do that makes the store a good place to work?
  2. What is one change that would help the team serve customers better?
  3. Describe a busy day or difficult situation and how they handled it.

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How to build a good 360 questionnaire

  1. Keep it short: 15 to 25 rating questions take reviewers about 10 minutes, and short surveys get more honest answers.
  2. Ask about behaviours people can see (“shares information without being asked”), not personality traits (“is a team player”).
  3. Use one rating scale throughout, and give reviewers a “haven’t seen this” option so they don’t guess.
  4. Add two or three open-ended questions: the comments are often the most useful part of the report.
  5. Ask 5 to 10 people from different sides (manager, peers, direct reports, clients) and keep answers anonymous.

See all 360 questions by role →

Frequently asked questions

Is the questionnaire builder free?

Yes. No sign-up, no limits. You can copy, download and print as many questionnaires as you like.

How many questions should a 360 feedback questionnaire have?

Usually 15 to 25 rating questions plus 2 or 3 open-ended ones. More than 40 questions tires reviewers and lowers the quality of the answers.

Can I edit the questions?

Yes. Download the questionnaire for Word and edit it freely, or use it in PRO, where you can change, add or remove statements before sending it.

Where do the questions come from?

From our free guides of 360 questions by role, written around behaviours that colleagues can observe. Each role page explains the questions and gives example comments.

How do I send the questionnaire and collect answers?

You can paste it into a survey tool, or use our free 360: reviewers answer anonymously by link, without an account, and you get an AI report with strengths, blind spots and suggestions.

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